TURNSTILE’s Franz Lyons Stars in New GUESS Campaign, Appears on Iconic Billboard

TURNSTILE bassist/vocalist Franz Lyons has stepped into the fashion spotlight as the face of a new campaign for global clothing brand GUESS. Known for his flair for fashion—especially denim—Lyons has made a natural transition into modeling, now appearing on billboards and advertisements for the iconic label.

Speaking with GQ about how the partnership came together, Lyons recalled the moment it all became real:

“When they asked me to do that, it was a super holy shit moment. Not only that, but they were like, ‘And you get the billboard on Sunset and La Brea.’ I was riding by and I saw Brent Faiyaz up there, and [they] were like, ‘Hey, that’s where your billboard is going to be.’”

He continued, praising the GUESS team and the experience behind the scenes:

“It was all Nicolai, Garrett, and Leeroy at Guess. They just gave me the job. They said, ‘Show up at this time and this is what you should bring: whatever you want.’ I brought Timbs. I brought the Visvim boots. And I brought a pair of Ricks. They all went with denim because I knew we were only doing the denim. It just ended up being that all-denim look in the Visvim boots, which was the hero shot for the billboard. That whole day was just so smooth. The photographer and everyone who works with Guess is just great. I got the utmost respect for [that team] because they really showed me love.”

The high-profile campaign couldn’t have come at a better time. TURNSTILE just dropped their new album NEVER ENOUGH last week, giving Lyons and his bandmates another wave of momentum—both in music and now in fashion.

Do you love independent bands, or are you in one? The Mosh Network is not just a rock/metal news website, but it doubles as an independent band directory, designed so that visitors can browse independent bands by not just subgenre, but location as well. It’s perfect to keep your finger on the pulse of your area’s hottest and newest bands or if you’re in a band, it’s a great way to find bands to network with! Click the banner below and start discovering bands all over the world, now!