Earlier this month, California metalcore veterans Atreyu briefly blacked out their social media profiles and posted “R.I.P.”, sparking widespread breakup rumors.
The teaser, however, was not signaling the end of the band—it was leading into the release of their first new track in two years, a song titled “Dead.”
Over the weekend at Louder Than Life in Louisville, KY, frontman Brandon Saller spoke with Sultans Of Slack, clarifying that Atreyu is far from breaking up. In a transcription via Blabbermouth.net, Saller explained:
“Me and Porter [bassist Marc McKnight] kind of came up with that idea of doing that as the [‘Dead’] rollout. And we thought, okay, this is a possibility that people might think we’re breaking up. But we were, like, common sense would say, ‘They’ve been a band for 27 years. They’re probably not gonna break up with just a black photo and ‘R.I.P.” [But] no — it was wildfire. People were sending us stressed out, crisis-mode DMs — worldwide. We had a dude in Japan send us like DMs in Japanese and then translated in English. [It was, like], ‘Please, don’t let [it be true]. You can’t [break up].’ And we wanted to say something, but then you just can’t. But it was wildfire. There was a lot that happened with that rollout that I didn’t expect. But it worked. I mean, at the end of the day, it worked. People were, like, ‘Man, it’s fucking stupid.’ It’s, like, ‘Well, were you talking about it?’ ‘Yeah’. ‘Point in case.’
In this day and age, it’s hard to get people’s attention, unfortunately, [with] a band just being, like, ‘Hey, we have a new song.’ But if you’re, like, ‘We may or may not be breaking up,’ they might listen more. And it makes sense. With a song called ‘Dead’, what are the options for promotion? There’s only a few things we could have done here.
We’re far from breaking up. We have at least another six months. [Laughs]”
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ATREYU’s Brandon Saller Confirms Band Is “Far From Done” After Social Media Blackout
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