blessthefall have debuted the official music video for their latest single “mallxcore”, delivering a fun and energetic visual directed by Tanner Gordon (I Prevail, Falling In Reverse). The clip matches the single’s playful spirit, and features the band living out mundane day jobs before being pulled into a chaotic party gig by an overly dramatic host.
Frontman Beau Bokan shared his vision behind the video:
“We knew the music video for ‘mallxcore’ needed to be as fun as the song was. We hand-picked Tanner Gordon to direct because of his amazing work with bands like Spiritbox. In the video, we all have normal, mundane jobs then I’m recruited by an over-dramatic party host who needs a band to perform at her shindig…STAT. As a bonus, there are some really cool easter eggs throughout the video that we dropped in there for the hardcore fans!”
Speaking on the song itself during its original release, Bokan added:
“You ever hear a song from a band and go, ‘Holy fucking shit, they nailed it? That’s what ‘mallxcore‘ will make you feel. This song was so fun to write as we went in with no intentions other than writing the most blessthefall song possible. The song title is a poke at the r/Metalcore reddit haters.”
The melodic metalcore veterans are gearing up to release their seventh studio album GALLOWS on September 05th, marking a bold return for the Arizona-based group.
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