Creed’s hit single “Higher” has received an unexpected boost in visibility on Instagram, prompting the platform’s parent company, Meta, to investigate why the song has been recommended to users far more frequently than intended.
The 1999 single, which earned 2x platinum certification, has become a viral talking point after Instagram users noticed it repeatedly appearing as a suggested audio option for stories and posts. The unusually frequent recommendations sparked speculation among some users about whether there was a larger explanation behind the apparent algorithmic push.
According to Billboard, Meta has acknowledged the issue and confirmed that it is looking into what happened.
“We looked into this and found that this song is being recommended to more people than intended. We’re continuing to investigate.”
The statement confirms that the recommendations were occurring at a greater rate than the company intended, though Meta has not yet explained what caused the issue or how long it had been happening.
Billboard also reportedly reached out to Creed for comment, but the band had not responded at the time of publication.
For now, “Higher” continues to enjoy an unusual moment in the social media spotlight, with Meta working to determine why the rock hit has been showing up so often in Instagram’s audio suggestions.
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[Via ThePRP]
