Bella Perron, guitarist for hard rock outfit PLUSH, has officially stepped away from the band following a dispute over the artwork for their upcoming single “Why”. The track, co-written and co-produced by David Draiman of Disturbed, is set to arrive soon—but controversy over its visual presentation has already ignited backlash online.
Perron announced her departure via a statement shared on June 11th, voicing her strong opposition to the alleged use of AI-generated imagery for the cover art:
“AI art does not align with my values. If I had known the cover art was going to be AI-generated, I would have never signed my name onto it. The morals of the band and affiliated parties do not align with my own, and I feel it is best to take a step away. This is a matter I’ve felt torn about since first being hired as a musician for Plush, but I cannot go forward. I am grateful for the opportunities being in Plush provided me with. Effective today, I’m no longer a hired gun associated with Plush Rocks, Inc.”
In response, PLUSH issued a lengthy statement addressing both the AI claims and the backlash over their collaboration with Draiman, whose outspoken support of Israel has stirred controversy among fans amid the ongoing war in Gaza.
“The anger, divisiveness, and speculation within the past 24 hours over the announcement of our new single is the reason behind why the song was written. ‘Why’ is about the importance of unity in the face of oppression and hatred.
This song — that hasn’t even been released yet — is not political. It is not about war, religion, or erasing anybody’s perspective or opinions. PLUSH welcomes all different types of beliefs and perspectives in our band and in our fan base. We will continue to use our platform to stand AGAINST hate towards any race, sexuality, gender, or religion.
Our song was made to question the darkest sides of humanity and encourage you to educate yourself on the atrocities being committed around the world. Speak out for what you believe in. Stand up for those who don’t have a voice and stand for change. The future is in our hands.
Secondly, and contrary to the growing narrative, PLUSH does not and has NEVER condoned the use of AI design. We hired the graphic designer who worked on our first album to finalize a concept that was brainstormed and photographed by Ashley. That designer then created the cover that you see now. You will soon see the making-of-the-artwork video Ashley put together in early April.
All parties in the band were provided with the final design months before our announcement. There were no objections. As artists, we have always continued to support other artists and are vehemently against AI in creative spaces.
We learned of Bella’s departure the same way you did: from social media. Though we are absolutely heartbroken and shocked by the news, we wish her the best in her future endeavours. We are so thankful for all of your support and we truly love you all more than you know. We look forward to the release of our new music and seeing you all on tour this summer.
– Moriah, Ashley, and Faith“
As the conversation around ethics in art and collaboration continues to heat up in the hard rock and metal scenes, PLUSH find themselves at the center of an intense debate—one that’s only likely to escalate as the release date for “Why” draws near.
The cover art mentioned is:
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