Threatin, The Band That Tried To Fake A Tour, Returns with “Die Young” Video

For a few surreal weeks in 2018, Los Angeles-based rock band Threatin became a viral sensation—for all the wrong reasons. What was meant to be their debut UK tour quickly unraveled when venues discovered that no one was showing up to their shows.

At the center of the debacle was Jered Threatin, the band’s mastermind, who allegedly fabricated an entire online presence to secure bookings. Reports surfaced that he had created fake Facebook fans, phony social media engagement, and even a fabricated support system, including websites for a manager, booking agent, press representative, and record label—all designed to make Threatin appear like an established act.

As venues, promoters, and industry professionals reacted with frustration, Threatin responded with a cryptic message:

“What is Fake News? I turned an empty room into an international headline. If you are reading this, you are part of the illusion.”

Threatin returned a year after the cancellations to play a bewildering and poorly attended show at London’s Underworld venue, but it’s been quiet since then.

Now Jered Threatin is back with a new single, “Die Young,” and a video that documents his health battles.

“Due to severe health issues, Jered Threatin has been hospitalized,” advises Threatin’s wife, KT. “After years of misdiagnosis, it was discovered that he had a life-threatening illness. Following a series of heart attacks, he underwent an emergency open-heart surgery that left him in a coma. ​

“In a race against his declining health, ‘Die Young’ was recorded in the weeks leading up to his hospitalization. The new song has been released with a music video/mini-documentary that chronicles his battle with the fatal condition.”

Fans have reacted to Threatin‘s new video with a mixture of support and suspicion, with some suggesting that the video is another PR stunt.

In 2019, Threatin told Classic Rock that he was suffering from PAVM (Pulmonary arteriovenous malformation), a malformation of one of the major arteries in his right lung, and was coughing up blood regularly.

According to Threatin‘s website, his second album has been mastered at Abbey Road and is expected to be released alongside a “highly anticipated Threatin film and documentary.”

Warning: The following footage may distress some viewers.

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