Mathy metalcore outfit Bore have released a new music video for “Feed,” a track taken from the band’s critically praised but often overlooked latest album, “Feral.”
The video arrives shortly after the group signed with the recently revived Ferret Music, the influential label known for its longstanding ties to the metalcore and hardcore scenes.
Speaking about the inspiration behind the track, guitarist Danny Kopij explained that “Feed” explores the growing influence of algorithms and online culture on modern society.
“‘Feed’ is a song about how algorithms seem to reprogram people in the modern age. From how art becomes content, to how a human being becomes a brand, to how someone who never left a 5 mile radius from where they were born suddenly becomes an expert on foreign policy and so on and so forth.”
Discussing the video’s creation, Kopij revealed that the concept quickly resonated with director Sean Ageman of Washed Up Media.
“We wanted to capture that feeling of discontent and paranoia, and our friend Sean Ageman (Washed Up Media) immediately got what we were going for. We emptied our practice space, took out the carpet and shot the whole thing in about 5 hours, then Sean came back with the insane video you have here.”
The video for “Feed” is available now. Fans looking to dive deeper into Bore’s catalog can also check out “Feral,” which continues to gain recognition among listeners drawn to the band’s chaotic blend of technicality, aggression, and unconventional songwriting.
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