Butcher Babies have released a one-take music video for their latest single, “Sincerity”. After debuting the track live during their fall tour, the alternative metal band officially dropped the studio version earlier this month. The music video was co-directed by Henry Flury (guitarist) and Heidi Shepherd (vocalist) and was filmed on the streets of London, England.
This single marks the band’s first release since the July exit of co-vocalist Carla Harvey and is also their debut track under Judge & Jury Records — a label led by Howard Benson (My Chemical Romance, P.O.D.) and Neil Sanderson (Three Days Grace), who both oversaw production.
Heidi Shepherd offered the following on “Sincerity”:
“‘Sincerity‘ is wishful thinking in that someone you trusted had been sincere and delicate with your feelings and emotions rather than used to feed their own ego and benefit. The tag line, ‘the lies we can’t survive’, stems from a relationship that has been fought for over and over again but, ultimately, can not be fixed. After years of a pathological liar looking you in the eyes and offering up intentional and insincere promises, this song touches on those eyes being the ‘eyes that lie’.
These new songs are written and produced with a purpose to show growth and maturity within the band. They are bound to invoke an emotional rollercoaster between looking toward the future with hope while reminiscing of past losses.”
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