‘Hellfest’ Founder Keith Allen Confirms Role in Rival ‘Endless Fires Festival’

The ongoing feud between Hellfest founder Keith Allen and Trustkill Records founder Josh Grabelle has reportedly given rise to a new rival festival. Earlier this summer, Allen publicly accused Grabelle of “hijacking” the Hellfest brand to launch his Hellphyra festival, claiming the move was an attempt to wrest control of the iconic event from him.

Now, Allen’s team has begun promoting the debut of a new festival, Endless Fires Festival, and Allen himself confirmed his involvement on social media. The announcement comes shortly after Grabelle revealed plans for Hellfest West, which Allen criticized in no uncertain terms.

Commenting on the West Coast festival, Allen wrote:

“Again with this shit. This is NOT HELLFEST. This is another lie brought to you by some people that couldn’t come up with their own original thing. Imagine your brand being so weak that you had to dig up someone else’s very retired brand and pretend it was your own. It’s a shame too I consider a few of the bands on this friends. But when it comes down to it, it’s all just about being cool for 5 minutes and getting paid.”

Responding to questions about the involvement of bands like Skycamefalling, Allen added:

“…I’m not sure if they know what’s really going on. Maybe they don’t realize this isn’t actually HELLFEST but a total fucking jerk off and they should drop it and come play the new fest that we are doing in Syracuse next year…”

A teaser site for Endless Fires Festival has already gone live at endlessfiresfest.com, with the inaugural event scheduled for August 2026 in Syracuse, NY.

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