Thy Will Be Done‘s first new album since 2009, Pillar Of Fire, will drop on September 13th and ahead of that the band has debuted the video for the track “Echoes & Narcissists“. The video was directed by Chariot Of Black Moth, and is available below. Jay Costa, the band’s vocalist, offered the following:
“This song is coming from a perspective where one may see the rise in narcissism, vanity, and seemingly waining work ethic in contemporary society being largely attributed to the influence of social media and AI technologies.
Platforms designed to amplify individual visibility often encourage self-promotion and validation-seeking behavior.; an environment that can foster a culture of constant comparison and self-admiration, where personal ‘worth’ is frequently measured by likes and followers.”
He said regarding the title:
“It’s a nod to the myth of Echo and Narcissus. A story that [allegorically] still has relevance today. Social media algorithms tend to create echo chambers by reinforcing users’ existing beliefs and preferences, limiting one’s exposure to diverse perspectives and reinforcing self-centered viewpoints. Together, these dynamics could be contributing to a more narcissistic culture and hinder constructive dialogue. It may require a critical examination of how technology shapes one’s own social interactions.”
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