Ice Nine Kills have premiered their latest single “The Great Unknown” alongside an elaborate music video that dropped this morning, July 09th. The gold-certified metalcore outfit draw heavy inspiration from the 1999 sci-fi action classic The Matrix on this latest release—marking a rare step outside their usual horror-driven universe.
The rollout for “The Great Unknown” follows a wave of AI-related controversy tied to the band’s recent social media presence. After facing criticism over their use of AI-generated art, Ice Nine Kills leaned into the theme even further, adopting robotic, algorithmic phrasing in posts and cryptic messaging around frontman Spencer Charnas.

A press release expanded on the bizarre narrative:
“The release of ‘The Great Unknown’ follows weeks of escalating online speculation surrounding frontman Spencer Charnas’ increasingly cryptic and eerily odd behavior. What began as an unforced marketing misfire quickly snowballed into full-blown internet hysteria, as fans, critics, and commentators dissected increasingly uncanny social posts.
Rumors have been swirling that Spencer has been replaced by a highly advanced, if often glitching, artificial intelligence…”
Charnas himself added a tongue-in-cheek, machine-coded statement:
“‘The Great Unknown’ optimizes aggression and melody in a format our core user base consistently engages with. This audio file represents a genre expansion protocol, targeting action and sci-fi verticals proven effective via cross-platform sentiment analysis.”
The music video—directed by Jensen Noen (Falling In Reverse, Motionless In White)—features appearances from Terry Kiser (Weekend At Bernie’s), Bill Moseley (The Devil’s Rejects), Doc Coyle (Bad Wolves/God Forbid), and others.
Watch the full video for “The Great Unknown” below.
With Dayseeker, Kim Dracula & The Funeral Portrait:
08/10 Waukee, IA – Vibrant Music Hall
08/12 Oklahoma City, OK – The Criterion
08/14 Tempe, AZ – Mullett Arena
08/16 Reno, NV – Grand Theatre at The Grand Sierra Resort
08/17 Garden City, ID – Revolution Concert House and Event Center
08/18 Seattle, WA – Paramount Theatre
08/20 Salt Lake City, UT – The Union Event Center
08/21 Grand Junction, CO – Amphitheater at Las Colonias Park
08/22 Albuquerque, NM – Revel Entertainment Center
08/24 Irving, TX – The Pavilion at Toyota Music Factory
08/27 Madison, WI – The Sylvee
08/28 Youngstown, OH – The Covelli Centre
08/29 Sterling Heights, MI – Michigan Lottery Amphitheatre at Freedom Hill
08/31 Salem, VA – Salem Civic Center
With Dayseeker, Kim Dracula, The Funeral Portrait & Mest:
09/02 National Harbor, MD – The Theater at MGM National Harbor
09/03 Virginia Beach, VA – The Dome
09/05 Orlando, FL – Hard Rock Live
09/06 Fort Lauderdale, FL – War Memorial Auditorium
09/13 Worcester, MA – DCU Center (‘Silver Scream Con‘) (feat. A Loss For Words)
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