SPLIT CHAIN Release “Who Am I?” Video

British nü-gaze newcomers Split Chain have debuted “Who Am I?”, the final single from their upcoming debut album motionblur. The full record is set to arrive July 11th via Epitaph Records.

The video for the track was directed by Zak Pinchin (Loathe, Bury Tomorrow), continuing the band’s visual-heavy rollout leading into the album’s release.

Vocalist Bert Martinez-Cowles shared the emotional core behind the track:

“‘who am i‘ is an important and deeply personal song for all of us because we all relate to it in one way or another. It addresses our own inner critics by confronting the feelings of imposter syndrome we all struggle with as a consequence of the success Split Chain has seen in a short amount of time.

We are all our own worst critics, and the song is about working to overcome and block out the noise, negativity and feelings of inadequacy that stems from within our own minds. ‘who am i’ is ultimately about pulling ourselves out of the negative cycles of rumination and allowing ourselves to believe that we do deserve good things and that we all deserve them just as much as anybody else.”

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