THE DEVIL WEARS PRADA Drop “So Low” Music Video

The Devil Wears Prada have unveiled a brand-new music video for “So Low”, directed by Wyatt Clough and filmed during their recent Latin American headline run. Portions of the clip were even captured on Super8 film, giving the visuals a raw, nostalgic edge.

The track is the fifth single from the band’s upcoming ninth studio album, Flowers, due out November 14th through Solid State Records.

Frontman Mike Hranica reflected on the meaning behind the track, stating:

“To me, ‘So Low‘ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.”

Hranica also shared his thoughts on the video itself, adding:

“I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.”

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